blue sky Ridge Restaurant Corporation is a sure-fire fast food chain that gained significant gross revenue product due to their reputation for quality fast food. The flowerpot was acquired by several companies, which continued their international business dodge of launching enunciate venture with local partners. Delta was a flourishing salving tope and a snack food participation that does non believe in joint venture as a strategy in entering international market. At the extent of the acquisition of Blue Ridge, joint venture with Terralumen, a Spanish agricultural firm, was in operation. However, it appears that the Spain growth is slower than expected. Delta started direct touch on in Spain operation and reorganized its European charge team. Delta evident to dissolve partnership with Terralumen despite the success of the joint venture. Deltas decision shocked Costas, and what made matters worse is that he had to bring in a dissolution strategy despite his disagree ment to bound the partnership. Blue Ridge Restaurant Corporation ?Established in Virginia in 1959 ?Acquired by international beverage company for US $420 million ?They organise a joint venture with Terralumen S.A.
in Spain Delta Foods ?In 1996, Delta Foods bought Blue Ridge ?Reputable soft drink and snack food company ? infra this new commission they wanted to avoid the practice of joint ventures Yannis Costas ?The main temper of the case study ?American educated Greek ?Worked in Blue Ridges international division as a European regional director ?Went on to grow liable for joint ventures and franchises in Germany, Netherlands, Spain, Northern Irelan! d, Denmark, Sweden and Ireland Analysis habituate MBI I can examine the difference in management styles in Spain, America, Greece and Finland. To do this I will begin by using cultural mapping.If you want to get a sound essay, enounce it on our website:
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