Jones Blair Case

Jones- Blair Case Marketing 450 Grand Canyon University Vicki Littleton March 4, 2012 Jones-Blair family The Executives at Jones Blair find themselves at an impasse. The company is trying to influence how go around to deploy marketing efforts with valid solutions that were presented by each executive. Characterizing the Industry The U.S. pigment industry is considered to be a maturing industry. In 1995, gross revenue were es timated to be slightly over $13 billion. The U.S.

paint industry is split up into three segments: architectural coatings (43%), original equipment manufacturing (OEM) coatings(35%) and special purpose coatings(22%). architectural coatings be cosmopolitan purpose paints, varnishes, and lacquers that are use on residential, commercial and institutional structures. They are sold through wholesalers and retailers. OEM coatings are formulate to industrial buyer specifications and are used for perpetual goods such as automobiles, transportation equipment, building products and industrial machinery and equipment. pecu liar(prenominal) purpose coatings are formul! ated for special applications or environmental conditions (extreme temperatures, exposure to chemicals). They are used for automobile and machinery refinishing, industrial social system such as factories, railroads, bridges, marine applications, highway and traffic machines and detonator paints. In 1995, the U.S. sales for architectural paint coating accounts were at $5.5 billion (without sundries.) The architectural coatings are in a overtake along with market. The tedious growth rate measured in dollars could be traced covering to a slowing growth rate in...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

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