Marketing

merchandise Outline for Titleist A1 Pro Driver Eric Hendricks Fundamentals of Marketing 1. Name and reaping Market Titleist A1 Pro Driver. Designed for male and feminine golf players, from the jump ons of 11 and up. a. Consumer or business product-- Individual consumers. This product is intentional to armed service supporter ever golfer, male and female, from the in high spirits handicap, weekend warrior, to the lowly handicap community pro, to a Nationwide, PGA, or LPGA magical spell player. b. explanation of product benefit-- This product is aimed to aid not only the tour player, but the average golfer caseing to s start out a few strokes off their game. The tribal chief of the driver is 485cc, which is 25 cc bigger than the biggest golf-club address on the market today. It excessively has a more school face, which go away aid in working the crank from right to left, or vice versa. The wild color of the club head really sta nd out, which helps with addressing the ball and squaring the clubface at impact. We have also introduced ISS or inter counterchangeable gig system into our clean driver, which gives the player the option, on the course, to thrust to shafts that leave behind change trajectory, distance and spin off the club. 2. Customer Type a.

get-at-able segmenting dimensions--The only group that could have a puzzle using this club would be the senior group, or ages 65 and up. A larger club head does bring on the club a bit heavier to swing, which could cause problems since a seniors club head look sharp is dra stically less than an average player. Havi! ng said this, this is unitary land we invented the ISS system. This way a senior player back tooth switch to a lighter, atticier shaft. This in turn willing make the club feel lighter, give the player more loft of the tee, and effectively give them more distance. With distance being the biggest problem seniors having these days, this will aid this demographic. b. Identification of target market-- This club will be attractive to all players, of all ages. The key age though will be players from the...If you want to get a well(p) essay, order it on our website: OrderCustomPaper.com

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