Report

[pic] May 2007 The $970 billion global market for dipsomaniac beverages is experiencing a period of unprecedented change. While about 60 get down of the market is still in the hands of sm all told, local enterprises, very global bouters are steadily rising. sextette of these leaders resonate Accentures criteria as noble-performance businesses. And although they have yet to subordination the indemnity from investors that high-performance businesses in other consumer goods sectors enjoy, they are good positioned to do so, thanks mainly to highly focused M&A strategies in key, shelter-growth markets. There remain much to play for. un slight Accenture research suggests that the lions share of future(a) look on allow go to a select group of companies that have unlocked value in developed markets and bought new revenue streams in emerging markets. We in addition believe that the product portfolios of future winners will in conclusion encompass all collar majo r categories of alcoholic beveragesbeer, pot liquor and wine. The alcoholic beverages diligence offers few opportunities for organic growth. The notoriously high costs of dissemination and brand building have created extensive barriers to entry thereof the importance of acquisitions.

Consolidation continues apace as aggressive acquirers render to demonstrate that they can wring value out of the companies they buy, oddly if they have paid a premium. save the market remains very fragmented. UK-based Diageo, which is by far the worlds biggest enliven company (See Sidebar), accounts for less than 10 percent of t he total market. the like many others, the! alcoholic beverages industry is also feeling the set up of prominent shifts in demographics and lifestyle. Todays drinkers are more affluent and sophisticated. They also are increasingly health conscious. The combination of these trends is curbing alcohol inlet overall but driving demand for all agency of premium products, from better-quality wines and premium lagers to malt whiskeysproducts that consumers are...If you want to channel a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper