Impact of Digital Marketing on Food Service Industry Essay -- Digital

Statement of the ProblemIn the contemporary world, every type of business is going digital. Manufacturers, retail stores, and restaurants, to stool just a few, are realizing unimaginable profit margins due to incorporating forward-looking technology in their merchandising strategies. Entrance of digital media and real-time marketing into the scene has resulted in a significant improvement in the conventional ways of marketing and carrying out business. Dissemination of information and media has been highly revolutionized. However, in that location is limited research related to real-time marketing especially as it concerns the military service industry. Digital media have proved to be very cost-effective in their degree of reliability and fast data transmission. This has led to a major boosts in the connectivity and communication of restaurant businesses with their customers. In restaurants, there exists a very close relationship between the attendants and the customer. With su ch attributive aspect, ingenuous customer-producer relations can be built comprehensively through digital media. This study will help justify the past research dissemble and will also seek to unravel the mystery of the impact of expert marketing approaches on the discovery and progress of food and restaurant function enterprises.BackgroundThe internet is the biggest digital networking tool. The internet offers a number of platforms for digital marketing. Many electronic communication tools offer access to the internet. Personal computers, agile phones, smart phones, tablets, and various other electronic products offer access to the internet. all over the internet, platforms such as websites, emails, applications (classic and mobile) and social networks are essential for marketing (Hutley,... ... of live research (Belch & Belch, 2001).ReferencesAshcroft, L., and Hoey, C. (January 15, 2001). PR, marketing and the Internet implications for information professionals. Library Ma nagement, 22, 68-74. Belch, G. E., & Belch, M. A. (2001). Advertising and forward motion An integrated marketing communications perspective. Boston, Mass Irwin/McGraw-Hill.Hutley R. (2009). Social Networking as a Business Tool. Cisco Internet Business Solutions Joint Research revolve about Technical Reports (2008). Social Computing Study on Use and wedge of Kotler, P., & Armstrong, G. (2005). Principles of marketing. Englewood Cliffs, N.J Prentice Tamburrini, G. and Zhang, W (2014) Entrepreneurship in Time of Crisis The Outsourcing of Services through certification Arrangements in the Italian Food Service Industry. Journal of Food service Business Research, 17(1), 28-47.