IN WHAT WAY CAN OPERATIONAL, FUNCTIONAL, STRATEGIC DESIGN MANAGEMENT Essay

IN WHAT WAY CAN OPERATIONAL, FUNCTIONAL, STRATEGIC DESIGN concern CONTRIBUTE TO THE BUSINESS GROWTH OF Artdinox - Essay ExampleThe feedback testament provide the base for the ideation process which will lead to new product development. Then the chief operating officer along with the NPD team can take anxiety of the project finalization. In the context of new products one of the most important pieces of in course of studyation is the control and observe mechanism for the product when it is launched briefly into the market as a part of test launch. Art dinox does a pilot launch by three to four hundred pieces of the new product and monitors it c befully in terms of control points and then depending upon the conclusion decision to further expand the production or to jog it is taken. Also, the organization can form collaborations with design institutes of repute in case of Art dinox it could easily form alliances with National Institute of Design, one of the premier places of lea rning in its respective field.This encompasses creation of a design management function in the company. At the strategic level this deals with the incorporation of the design scheme into the radical philosophy and workings of key departments like marketing, communication and innovation departments, i.e. inculcating the deign strategy into the business strategy of the firm. ... Art dinoxs basic objective of turning stainless steel items into lifestyle products with the amalgamation of design and functionality through innovative surface finish and the use of combined squ bes has adhered to this concept. This leads to the planning stage where procedures and standard for quality are fixed. Art dinox has a design center with a professional design team which works in tandem with NPD or the new product development team. In Art dinoxs functional expression the chief operating officer leads the design vertical along with the NPD, which designs products after receiving pointers from marke ting and sales teams. The finances have to be taken care of in terms of setting up supplier and so Art dinox being a part of the Jindal Stainless Steel group has timely supply of high quality raw material at reasonable prices. Strategic Design Management This is the capability of the design philosophy to give stamp to the organizational objective and transform it according to the vision. At the initiation level the basic strategy is specify and the objectives to be reached in terms of design are also communicated clearly. The very concept of Art dinox lies in changing the perception about stainless steel utensils and items through extremely creative and functional designs. The CEO is at the helm of designing, who along with the NPD team looks after the various aspects of deign and new product launch. This structure ensures that the come about management level is guiding the design team from the top and the philosophy also percolates from top through all the management layers and departments. In Art dinox the CEO ensures the effective completion of this job. Human resources are extremely important, especially in a design