Chapter 7 Essay Example | Topics and Well Written Essays - 500 words - 4

Chapter 7 - Essay Example960s, advertise has gone through several changes and due to these changes, the current advertising techniques sport gained frequently more persuasive strength.Creative revolution from 1960s has made advertising to become much more effective than it was traditionally. collectible to creativity revolution, advertisement immediately is able to confer a wet beneficial effect on prices of brands. creative thinking revolution is believed to be the soul of branding and advertising. It is what gave life to todays advertising messages about services and products (Samuel, 2012). Without creative revolution in advertising, todays advertising would be insignificant or boring in the minds or hearts of the target consumers. For instance, most advertisers practically seek advice from advertising agencies for development and designing of ads that willing enable them attract a large existence of customers. Creative revolution in advertising has resulted to what is ma inly referred to as digital advertising.The creative revolution has convert many conventions in the advertising sector bringing more creativity and inspiration to advertising messages. Due to creative revolution advertisement is very important in todays world ground on the benefits it brings to business organizations due to their effectiveness. For instance, magazines and newspapers are used in todays advertising to direct a certain group of customers. The type of products and services advertised in this platforms are very good-natured to grasp the readers attention. Apart from magazine and newspapers, advertisement is currently done via radios and television to turn a large group of consumers (Sanje & Senol, 2012). The current advertisement methods have deeper impact on the minds of the consumers compared to the traditional ones. Creativity has also resulted to business men using celebrities to be pictured in their advertisements so that many consumers will consider them as fa shion trends.Revolution in advertising has