Design Management Research Report Essay Example | Topics and Well Written Essays - 1000 words

Design Management Research Report - Essay pillowcaseMostly we focused on qualitative and quantitative research on our client party, and conducted competitor psychoanalysis to get a better understanding of the client social club and the industry. Furthermore, we adopted Psychographic research about the smart sets value, color theory, and competitor analysis to get insight into the problems of current companys logotype and strategies. In addition, we carried out case studies to find out how other companies winningly approached similar projects and how they obtained the best results. redact overview- According to the 2010 annual report of Invest Toronto, the logo is The fresh, modern and energetic branding that will officiate and invest as well as the story teller for our vibrant metropolis. However, we found that the logo has to a great extent focused on ocularizing the city of the company rather than express the companys values or objectives. A logo for a brand represents a nd distinguishes itself from others as an image, and the right merged identification makes it easier for the company to come across its business objectives. The right consumer experience with a corporate identity helps them to choose the company when it comes down to a decision. Therefore, setting up a clear and positive corporate identity especially for a company in its earliest stages of development, such as Invest Toronto is very important. To achieve this, the company requires a corporate identity that reflects its value, ethics, future and principles, and one that gives a strong positive visual experience of the company. Since among the companys objectives and roles is attracting foreign companies to Invest Toronto, the logo should be understood by people from different cultures and give a positive image to them as well. We also conducted research on the client company, and found that there was wishing of consistency in terms of brand identity. The use of different backgroun d logo colors in different social media might confuse viewers and alleviate planting of a clear visual representation of company to its audiences. Thus, when creating a corporate identity, there should be a strong, clear branding constitution and marketing strategies that expose the company to the public more. Description of the client company Invest Toronto is the primary business, gross sales and marketing corporation for the City of Toronto and was organized by Toronto City Council in September 2008, Invest Torontos initial Directors Board was confirmed by Toronto City Council on February 24, 2009. There are fifteen board of directors since the company is at the starting stages it has about thirty employees are under Renato Discenza the CEO and President of Invest Toronto. The city is the sole shareholder of Invest Toronto and the former has set up the business objectives for the company, which corresponded to its interests. Precedents/ case studies 1British Columbia draught C orporation The rebranding of the British Columbia Lottery Corporation in 2011 was one of the most recent successful rebranding measures similar to the rebranding of Invest Toronto, since British Colombia Lottery Corporation is closely connected to Provincial Government of British Colombia since its establishment. Considering the requirement of understanding gambling industry, the advertising agency, Cossette, had to look into the Government, media, and public review to fulfill the