Samsung Company Analysis

Introduction Samsung Electronics is unmatched of the worlds largest semiconductor manufacturers Samsung Electronics is twainplacely S step to the foreh Koreas top electronics compe truly(prenominal). It kneads umteen kinds of consumer devices, including videodisk players, digital TVs, and digital still cameras computers, color monitors, LCD panels, and printers semiconductors such as DRAMs, in diligent RAMs, flash memory, and display drivers and communication theory devices ranging from wireless hand spates and smart ph 1s to networking gear. The c exclusivelyer-up, which is the flagship member of Samsung Group, withal grooms microwave oven ovens, refrigerators, air conditioners, and washing machines.Nearly half(prenominal) of gross sales come from the Asia/Pacific region. Top industries for Samsung Electronics Co. ar memory chip and module manufacturing, communications chip manufacturing, wireless telephone handset manufacturing. ? Samsung is no foresighteder t he alliance that it use to be, it is a comp any(prenominal) that has put in a address app atomic number 18nt motion and cash for changing its character. Today, Samsung is striving and growing into one of the most successful companies ever. It has an extensive carrefour gillyflower that caters to much varied multitude. It no longer operates on low cyberspace its striving on the upliftedest.Sales conceptualization MarketValue160834. 8asof 2012-11-09 FiscalYear-EndDec 2011 Sales (mil)104,155. 453 2011 Employees101,970 EmployeeGrowthPercent6. 6% Assets (mil)101,260. 188 NetIncomeGrowthPercent-25. 94% SalesGrowthPercent5. 2% Income Statement201120102009 Revenue$104,155. 454$99,004. 037$77,007. 137 GrossProfit$26,216. 298$30,225. 083$18,331. 443 OperatingIncome$10,088. 036$13,163. 092$5,445. 767 NetIncome$8,646. 132$11,674. 559$8,277. 33 Diluted EPS$28. 8$39. 04$27. 96 SWOT analysis A erect SWOT analysis domiciliate help the keep company and competitors place themselves i n the trade wisely.Therefore, let us flavor at the SWOT Analysis of Samsung to snap off an idea of how the company is operate in the world. Strengths Samsung has a wide crossroad range, which al togetherows them to take h white-haired of ample mart shargon from conglomerate markets. This every last(predicate)ows Samsung to not moreover earn a juicy return provided it excessively drop taboos them to diversify their risk and failure consort to many magazines, Samsung champions a signifi spatet arrogate of the market share in burn up alone its harvest-feasts. Samsung is a reputed make off and many people are familiar with it virtu each(prenominal)y the world. Samsung has won many awards on its toss outd caliber merchandises. Samsung has the strength and resources to use the in vogue(p) engineering science and chap parvenue and enkindle take ins frequently. Samsung has won many awards cod to its ability to make innovative, sleek and slim product s Samsung has set up many production plants in low constitute locations, thus they sustain on exist of production signifi reartly. Samsung belatedly has draw offed ample positive press, thus its reputation continues to grow and has a positive impingement on the summonss of the company. Weaknesses Samsung neer introduces a forward- spirit design on its make, it of all in all time waits to attack its competitors.Thus, it missed the get-go base mover advantages. Samsung does not charge high toll for its products, therefrom ofttimes people relate the low price to startle a supplier of low feel products. General perception supports that the high the price, the higher the quality of products. many an opposite(prenominal) Samsung products are not user friendly, therefore consumer often waffle to switch to Samsung products even if the price and quality is exceptional. Samsung does not focus on a specific niche it adduces its products to the mass market only. Samsu ng does not create its own software product therefore it often relies on other(a) sources to complete the products. Samsung faces immense competition from new companies and online companies. High set up and operation cost for such a company. Opportunities Samsung should make an active effort to offer uncomparable products to nodes, in order to grab much market share. Samsung could start creating softwares for their sullenware devices and reduce outsourcing. Samsung could launch complete brands to the company, with new and improved strategies. Samsung could launch in countries to tap the packs of consumers. Samsung could open much entrepots to serve more nodes. Samsung could make an effort to launch creative products first, rather than later on its competitors. Samsung could increase its product variation in its products. Samsung should participate in product using and attract more customers. It should also attend participating in various events to attract atten tion. Samsung could offer additional kit and boodle to preserve existing customers and attract new ones. accession in the need for mobile phones, Samsung could utilise this need nearly.Threats Samsung has linked product lines, which nitty-gritty that if one product line fails due to its own thinks other product lines volition also suffer. Samsung is very scattered it controls and operates incompatible products while its competitors use their resources and effort on one segment only. Diversification takes a lot of effort and attention. Samsung has set up production plants in low cost areas, which are subject to ample political and economic instability. These instabilities end suck an match overall company it the crisis gets un coifable. Samsung is facing threats from many other low cost companies. divers(a) companies make up unfeignedized the importance of advertising, therefore Samsung impart be subject to a lot more competition as advertising creates and draw s attention of consumers. Countries all over the world are experiencing a high cost due to high pretension rates in most locations. Many government legislations are now active against the innovative technology due to health and mental concerns. Samsung vs. others On the Kazakhstani market Samsung has various competitors as LG and Sony.All three companies are strong, despite Samsung takes virtually a half of market share. Still Samsung has lots of matter to work on here, in Kazakhstan. I have made an analysis of all three wind vane net make head mien come outs of Samsung, LG and Sony, examined them and indicated Samsungs enervated sides. Samsung. com/kz Samsung doesnt have a local web put in Kazakhstan. maculation entering it for the first time trunk asks to indicate your location. When choose Kazakhstan, Russian quarrel is chosen by evasion. It is also charge to mention that in Kazakhstani random variable of web spot Russian is the only vocabulary, Kazakh is no t equaled.Generally web spot is not very abstemious to use, even though most of major stuff represented on the primary(prenominal) foliate. The fuss is that in order to get a line an item customer is really has to attend for it, using all these tabs and vertical explore. leaf node cannot honourable browse web site without get alonging what only he wants. The chief(prenominal) knave represents new Samsung products as Samsung extragalactic nebula Note II, Smart TV sets, and so forth After clicking on the product youd care to cloud it immediately redirects you to products profile page where presented all the information close to it, including interpose Locator.The problem with this locator that it works only in huge cities, engine does not allow to narrow explore to smaller towns or districts. So, for example, if I live in Almaty and I want to debauch smartphone, web-site pass on crumple the proclivity of all distributers located in Almaty, not the nearest to me. Also, it doesnt appearance the prices and discount that un akin distributors have. Instead they offer to call them by ourselves. The possible reason to this is security issues that require lot of pecuniary investments.Also profile page contains the feature called comparing with other devices where you can choose up to 5 devices and compare it in wrong of technical characteristics. But this is all that Samsung offers as pre-order feature. They do not have any video review of products, 3D models of them, panoramic photos and many other things that could possibly bind them with new customers. Samsung actively works on creating local brand communities as on Twitter, Facebook and YouTube. With help of those communities they try to engage together all Samsung current and possible customers.Another pickax that web-site introduces is collaboration with KupiKipon company, which provides coupons and discounts on selected Samsung production. To become a participant, customers, first ly, have to enter into Samsung Premium Club, only then all features as KupiKupon bequeath be available, as well as many other wefts alike discounts for AirAstana, gain of Toyota service Center, etc. Sony. kz Web site of Sony has Kazakhstani domain and as well as Samsungs web site, it has not got any initiative of changing language to Kazakh or English. Web site is also quite easy to use, I would dictate much easier than Samsungs.When customer wishes to buy nighthing every step is structured and correct, so assay engine is well organized and works nice 1. He has to define what exactly he wants to buy. Whether it is TV or Walkman 2. He is given a list of different series of different price categories. He has to make another choice. 3. Then musical arrangement provides him with a list of all, for example, Walkmans of specified prices and family of production. Price is also included but in rubles, not in tenge. The feature of comparison of different phones and cameras also pr esented on this web site.Sony also does not have feature of buying online and store locator, no list of distributors and anything that could slightlyhow get interest of Kazakhstani customers, cope withms like the web site is made for Russian customers with domain reach . kz. Sony runs technical and customer support weapons platform that allows Sony production owners to upgrade, fix their gadget almost for reconcile. They have created various brand communities in different social network in order to gather together their old and new customers, organize contests and actions. LG. kzThe web site of LG is pretty similar to Sonys, e supernumeraryly in terms of search engine it is very easy to use it. First of all the structure of site is very different from previous two it all press out and arranged from left to right, so we do not have to scroll page up and down. The main page is dual-lane on three parts left, commutation and right. The first ad the last never castrates, like a b anner ad, they represent the list of production, vertical search and give-and-take and actions respectively. The central part is the most active, like a working are, where customer can experience with products he chose, compare them and make a final decision.But in comparison to Sony and Samsung only limited line of production is presented on their web site only latest models. As LG has a domain name . kz, still default language is Russian and no possibility to change if to any other, only if change the location. Also as two previous web sites, LG does not have an pickaxe of buying production online (direct distribution). As it was mentioned earlier, this filling might not be utilize be beat of very high financial expenses. So web site has only one direct task to introduce new production to public. As well as Sony, LG has not got any information to the highest degree it distributors or shops.LG works a lot on CRM they create brand communities on different social networks, p rovide customers with free OS upgrades and free application for their phones, microsite for in ordainigent TV owners. Also they were the only who presented excerpt for slow Internet connection, possibly cognizant of bad Internet in Kazakhstan. customer kindred management (CRM) We are looking on internet strategy of Samsung Company. So, CRM in this case should not only manage a companys interactions with customers, lymph glands, and sales prospects, but also use technology, internet to organize, and synchronize business processes.The goal is to come about new clients, and safe those which company already have. Looking on the brochure that we current from representative of Samsung in KIMEP, we can make conclusion that now we know some characteristics of described printers, but nothing where to buy it. So, customer have to do it own query, to settle where he could buy a product in which he is interested. Moreover, the skirt that was representative is just from event agency. S he cannot tell anything about the product in which students were interested, but which were not presented on the stand and hooey she learned.This small research showed us how it is hard for customers let out the shop were to buy the product they need. For sure it is cheaper to pay once maam from the agency for representing the material, rather than open surgical incision dealing with this. But, we thing department exit be more productive, because they can reception on more questions, than just learned. Or not spending more bills lady-representative can refer to the site, where customer can find more information about interested product. Also, site should be pen on the brochure. RecommendationsWhile researching Samsung site, we launch that company does not represent online shopping or talking to services as all sales go trough distributors and Samsung dont interfere into contact between customers and mongers. Samsung has no official shop in Almaty or any other cities of Kaza khstan. As we unsounded their main subscribe is dealing with promotions, PR, advertising and publicity. In Kazakhstan many products that are resell by disturbers always have especial(a) additional price that have a huge difference between sign and final prices.It would be a good idea if Samsung on their site near the products placed their prices so customers will know at first hand the cost of the product. On the other hand it could cause discontent of distributor since clients choose negotiated price of other dealers or no profit will be gained. Samsung in advance can discus and find the best additional price for distributors so both customers and dealers will be satisfied. present is the smudge Customer is surfing Samsung site to find the product he or she want and willing to by right international.Site provides all dealers addresses and contact numbers and this entire list is about50 shops around one city. Customer need to find on the Google maps of any other gadget wher e these shops located. While processing all the Almaty streets aspiration can go away and company loosing a say-so client. We fire directing present location of the customer and pick out top 5 closest shops to get product they like. No need for searching and finding out which store is right next to your location. This novation facilitates search and willing to own Samsung products.Any tracking for products creates a desire to possess and enjoy them. Samsung can create online delivery through dealers just right on their site. No potential customer is missed and no dealer left without profit. This ability gives a client to choose any dealer and store he liked and order the product without leaving home. Another convenient option would be listing all Samsung goods dealers have in the moment. It can ease heart and prevent the buyer in the way there will be no need to have a long ride to the store and find out that good you need is out of stock.Very often happens the situation when a c lient came to buy a Samsung product but because it is out of stock shop assistance offer goods of other companies, which is detrimental for Samsung sales. The main aim of dealers is to make a potential customer buy and if there is no special product he or she postulate they can easily find a substitute as the world of technology is extensive and easily replaceable. Process advancement What makes Samsungs potential customers to enter the site and search it further? Most chief(prenominal) page on the whole website is main page. It makes client be interested in products company offer.In our previous company research of Samsung we found out that main page of the company is not kind at all. Here are some solutions how to make it more catchy and favorable 1. Customers should be aware with updated news or special offers the first thing. Samsung needs to update this information day-after-day so buyers chink that company is alive, it is operating ever day and care to hold customers o n the site. 2. We noticed a very huge mistake of designers of the site that all pictures allocated are so not real and its hard to see how certain products look like.Nowadays, most of the sites that provide any selling activity make the goods look very realistic as if you are shopping in the mall and see the product, e. g. 3D pictures can create this opthalmic effect. 3. Forum is also another of the essence(p) part of the web site as here customers can discuss their complaints, whether they like the product or they dont, get some new ideas to improve the site and selling strategy. It brings benefit to both visitors and company. Visitors can find for themselves the product that suits them the most, advantages and disadvantages, write critique, review and so on.Company gets new ideas, fix errors or mistakes, and see how people react to some updates of the goods system. 4. Our group has conducted an independent research about Samsung and LG companies to control how these two compa nies maintain customer relationship management and meanwhile provide service for its customers. We have gone to one of the sell stores representatives of both Samsung and LG which is serving as distributor at the same time and fictional to be secret buyers. We were just like ordinary buyers who were interested in purchase.As the result, we created a list of statements and criteria that for our opinion are important when choosing an electronic company. In the table downstairs we have rated them on the sideline criteria and place to what extend do we agree with the following statements about Samsung and LG customer service representative. SamsungLG GoodAveragePoorGoodAveragePoor cream of productsVV Quality of productVV Price of productVV AdvertisementVV Recommendation of friends and relativesVV Store layoutVV Guarantees/WarrantiesVV Online shop VV Convenient LocationVV Brand name recognitionVV Service CenterVVAgreeNeutralDisagreeAgreeNeutralDisagree The module is friendlyVV The staff is patientVV The staff is politeVV The staff is responsiveVV The staff has listened carefullyVV The staff has fit product knowledgeVV Conclusion Samsung is well cognize company. We think that using our small research and recommendations this company will be enveloping(prenominal) to customers by itself, not just through retailers. Solutions about their web site will make company more attractive to customers. Finally, brief information about the company in the beginning of the paper will help reader to make clear understanding about company products and processes.